Die besten Marketing-Automation-Tools: Verkäufe steigern, Zeit sparen und schneller skalieren

Marketing automation has become an essential part of modern business growth. Whether you’re a startup, small business, ecommerce store, or enterprise, the right marketing automation software helps you attract leads, nurture prospects, improve customer engagement, and increase conversions—all while saving valuable time.

Instead of manually sending emails, assigning leads, or following up with customers, marketing automation tools streamline repetitive tasks so your team can focus on strategy and growth.

In this guide, we’ll compare the best marketing automation tools in 2026, their key features, pros and cons, and which businesses they’re best suited for.

What is Marketing Automation?

Marketing automation is software that automates marketing tasks such as:

• Email campaigns
• Lead nurturing
• Customer segmentation
• CRM updates
• SMS marketing
• Landing pages
• Sales pipelines
• Customer journeys
• Lead scoring
• Campaign analytics

The goal is to deliver the right message to the right customer at the right time while reducing manual work.

Benefits of Marketing Automation

Businesses using automation often experience:

• Increased lead generation
• Higher conversion rates
• Better customer engagement
• Improved sales efficiency
• Personalized customer experiences
• Faster follow-ups
• Better ROI on marketing campaigns
• Reduced manual workload

Whether you’re managing hundreds or thousands of customers, automation helps maintain consistent communication at scale.

1. Brevo – Best All-in-One Marketing Automation Platform ⭐⭐⭐⭐⭐

Brevo (formerly Sendinblue) is one of the most affordable and feature-rich marketing automation platforms available today. It combines email marketing, SMS campaigns, CRM, live chat, WhatsApp messaging, and automation into a single platform.

Best For

• Small businesses
• Startups
• Ecommerce stores
• Agencies

Key Features

• Email marketing
• Marketing automation workflows
• SMS campaigns
• WhatsApp campaigns
• CRM
• Landing pages
• Live chat
• Transactional emails

Pros

• Affordable pricing
• User-friendly interface
• Powerful automation builder
• Free plan available
• Excellent deliverability

Cons

• Advanced reporting is limited compared to enterprise platforms.

2. ActiveCampaign – Best for Advanced Automation

ActiveCampaign is known for its sophisticated automation capabilities and built-in CRM. Businesses looking for highly personalized customer journeys will appreciate its advanced workflow builder.

Best For

• Growing businesses
• Sales teams
• SaaS companies
• Online businesses

Key Features

• Advanced automation
• CRM
• Lead scoring
• Sales automation
• Dynamic email personalization

Pros

• Powerful automation
• Excellent segmentation
• Strong CRM integration

Cons

• Higher pricing than beginner-friendly tools
• Learning curve for new users

3. HubSpot Marketing Hub – Best for Growing Businesses

HubSpot offers an all-in-one marketing platform combining CRM, marketing automation, email campaigns, landing pages, forms, analytics, and sales tools.

Best For

• B2B companies
• Agencies
• Medium-sized businesses

Features

• CRM integration
• Workflow automation
• Lead management
• Landing pages
• SEO tools
• Marketing analytics

Pros

• Excellent user experience
• Comprehensive ecosystem
• Strong reporting

Cons

• Premium plans can become expensive.

4. Kit (Formerly ConvertKit) – Best for Creators

Kit is designed specifically for content creators, bloggers, YouTubers, podcasters, and newsletter publishers.

Features

• Visual automation builder
• Landing pages
• Subscriber tagging
• Creator-focused email campaigns
• Digital product sales

Best For

• Bloggers
• Newsletter creators
• Coaches
• Online educators

5. Mailchimp – Best for Beginners

Mailchimp remains one of the most recognizable email marketing platforms, offering simple automation features and an intuitive interface.

Pros

• Easy to use
• Free plan available
• Good templates
• Basic automation

Cons

• Automation features are limited compared to Brevo or ActiveCampaign.
• Costs increase as contact lists grow.

6. Omnisend – Best for Ecommerce Marketing

Omnisend is designed specifically for online stores and integrates seamlessly with platforms like Shopify and WooCommerce.

Features

• Email marketing
• SMS campaigns
• Push notifications
• Automation workflows
• Product recommendations

Best For

• Ecommerce businesses
• Shopify stores
• WooCommerce stores

Comparison Table

How to Choose the Right Marketing Automation Tool

Selecting the right platform depends on your business goals and budget.

Choose Brevo if:

• You need an affordable all-in-one marketing platform.
• You want email, SMS, CRM, and automation in one place.
• You’re a startup or small business looking for value.

Choose ActiveCampaign if:

• You require advanced customer journeys.
• You need detailed segmentation and lead scoring.
• Your sales and marketing teams work closely together.

Choose HubSpot if:

• You want an integrated CRM and marketing ecosystem.
• Reporting and analytics are a priority.
• You’re planning for long-term business growth.

Choose Kit if:

• You’re a creator or blogger.
• You focus on newsletters, digital products, and audience building.

Choose Omnisend if:

• You run an online store.
• You need ecommerce-specific automation and abandoned cart recovery.

Essential Features to Look For

Before choosing a marketing automation platform, ensure it includes:

• Drag-and-drop workflow builder
• Email automation
• Customer segmentation
• CRM integration
• Landing pages
• SMS or WhatsApp marketing
• Analytics and reporting
• A/B testing
• Lead scoring
• Third-party integrations

These features help streamline marketing efforts and improve campaign performance.

Frequently Asked Questions

What is the best marketing automation software for small businesses?

Brevo is one of the best options for small businesses because it combines email marketing, CRM, SMS, and automation at an affordable price.

Which platform offers the most advanced automation?

ActiveCampaign is widely recognized for its advanced workflow builder, behavioral triggers, and customer journey automation.

Is marketing automation worth it?

Yes. Marketing automation saves time, reduces manual work, improves lead nurturing, and increases customer engagement. Even small businesses can benefit from automating repetitive tasks and delivering personalized experiences.

Can marketing automation increase sales?

Absolutely. Automated follow-ups, personalized emails, abandoned cart reminders, and lead scoring help businesses convert more prospects into customers while improving retention.

Marketing automation is no longer a luxury—it’s a necessity for businesses looking to scale efficiently. The right platform can automate repetitive tasks, improve customer relationships, and drive more revenue through personalized marketing campaigns.

For most small and medium-sized businesses, Brevo offers the best balance of affordability, ease of use, and powerful features. It combines email marketing, CRM, SMS, WhatsApp, live chat, and automation into one platform, making it an excellent all-in-one solution.

Businesses with more advanced automation needs may prefer ActiveCampaign, while companies seeking a complete CRM and marketing ecosystem should consider HubSpot. Content creators will find Kit particularly well-suited to audience building and newsletter management, and ecommerce businesses can benefit from Omnisend‘s specialized automation tools.

Ultimately, the best marketing automation tool is the one that aligns with your business goals, budget, and growth strategy. Investing in the right platform today can help you build stronger customer relationships, save time, and achieve sustainable growth in 2026 and beyond